Ana Health
An AI fertility companion for women's health
Brand, UX, and product design for Ana, an AI companion delivering insights across fertility and broader women's health.
- Role
- Brand, UX & product design
- Industry
- AI, MedTech, Women's health
- Disciplines
- Product, Brand, Design
Challenge
Ana Health wanted to build more than a period tracker: a trusted AI companion delivering insights across fertility and broader women's health. The product had to feel accurate, accessible, and free of stigma from the first screen.
Approach
Over a year, we facilitated executive workshops, mapped the user journeys, designed the complete product experience, developed the brand and identity system, and oversaw creation of the first working app prototype.
Results
Ana became a conversational, AI driven health app, live on iOS, with a brand and product foundation built to grow into a full women's health platform.
Impact
Ana entered digital health as a genuinely new kind of companion, merging fertility support with broader women's health insights and giving women actionable, personal data.
More work
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