Challenge
Bassett Furniture needed to modernize its product listing and product detail pages, the most critical areas of its e-commerce site, where customers explore and decide.
Approach
In collaboration with New York agency The Science Project, we led the UX and UI redesign: executive workshops, personas and journey maps, and a full UX audit covering navigation, information architecture, mobile, product storytelling, and pricing clarity.
Results
A complete redesign blueprint for the shopping experience, matching online usability to Bassett's strong in-store design culture.
Impact
The audit projected a 46% lift in add to cart actions and up to a 66% increase in web sales, and Bassett continues to evolve its digital experience on that foundation.
More work
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