Challenge
Burger Tree is a classic burger joint with one twist: the menu is 100% plant based. The earthy visual cliches of vegan food would have undersold it, so the brand needed an identity that makes the food feel fun first and virtuous second.
Approach
We created a retro-tropical identity and carried it through everything the customer touches: art direction and food photography, the menu, and a website built in the same vintage spirit.
Results
A complete brand world, from plate to screen, that makes plant based eating feel like a treat. The menu now travels across all major food delivery apps.
Impact
Burger Tree stands out in a crowded category by refusing the category's look, and the identity keeps working on the delivery platforms where food brands live or die on a thumbnail.
More work
Proof, by project.
United Nations ESCAP
Product strategy for UN innovation teams
A repeatable way to turn ideas into products, aligned to the UN's development goals.
Read the case study →
Bell Canada
Better dashboards through UX training
Sharper executive analytics and clearer decisions across the org.
Read the case study →
Awake Labs
Wearable tech for anxiety monitoring
Hospital-grade IP turned into a product people can wear.
Read the case study →