Challenge
Caribou, then known as Qualicare, set out to tackle the caregiver staffing crisis: home care organizations struggling to recruit and retain workers, and caregivers lacking recognition, stability, and career pathways.
Approach
We worked with the founding team in the early stages, interviewing caregivers and employers, running rapid prototypes, and shaping product concepts that could meaningfully improve retention.
Results
A core insight emerged: frame the product around loyalty and recognition, giving employers tools to delight staff, reduce churn, and make caregiving roles more attractive.
Impact
The research informed Caribou's product direction and positioned the company to make a measurable impact on care organizations.
More work
Proof, by project.
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