Challenge
Devan Rajkumar was becoming a familiar face on Canadian television, and his brand needed to keep up: a mark that reads on screen, on an apron, and on a label, with a visual voice as big as his personality.
Approach
We developed a sharp, versatile logo built for broadcast and kitchen alike, and translated his popular catchphrase into a secondary illustration for stickers, shirts, and promotional moments.
Results
A personal identity now visible on billboards, in magazines, and on hot sauce labels in grocery stores across Canada.
Impact
One chef, one mark, everywhere his career goes next.
More work
Proof, by project.
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