Electric Island
Turning up a Toronto festival's identity
Identity evolution and brand system for Electric Island, the Toronto music festival drawing close to 8,000 people to every event.
- Role
- Identity design & brand strategy
- Industry
- Arts & culture, Live events
- Disciplines
- Brand, Design
Challenge
Electric Island has been part of Toronto summers for a decade, drawing close to 8,000 people to each event across the season. After ten years of success, the festival wanted its brand to carry more of the energy and culture happening on its dance floors.
Approach
We evolved the festival's key brand elements and built a system of new materials that pushes the updated identity across every touchpoint, from posters and wristbands to merch and billboards around the city.
Results
A refreshed identity that keeps the festival's history while giving each season a bolder, more energetic face.
Impact
The brand now moves like the festival itself: recognizable at a glance, and loud enough to hold its own across a summer of Toronto events.
More work
Proof, by project.
United Nations ESCAP
Product strategy for UN innovation teams
A repeatable way to turn ideas into products, aligned to the UN's development goals.
Read the case study →
Bell Canada
Better dashboards through UX training
Sharper executive analytics and clearer decisions across the org.
Read the case study →
Awake Labs
Wearable tech for anxiety monitoring
Hospital-grade IP turned into a product people can wear.
Read the case study →