Challenge
Fathom Film Group wanted to expand the impact of The Superfood Chain, a documentary on the global rise of superfoods, with an interactive digital experience reaching audiences beyond the film.
Approach
We designed a companion website inviting users to explore the film's themes through interactive video, global food insights, and storytelling, built light so it encouraged reflection and reach.
Results
Viewers could follow different narrative threads and connect global food systems to personal choices. The experience ran in classrooms, festivals, and public screenings.
Impact
The project showed how digital storytelling carries a documentary's message beyond the screen, deepening conversations on ethical consumption and food justice.
More work
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