Huumans
A curated team for a platform launch
Huumans needed brand, web, video, and mobile design muscle around a lean product team. We curated the senior talent and led the creative work to launch.
- Role
- Talent curation & creative direction
- Industry
- Small business solutions, SMB software
- Disciplines
- Brand, Design, Marketing
Challenge
Huumans was building fast: a small business solutions platform for Canadian owners on a three month runway to launch. The core team covered engineering and go-to-market. A launch also demands a creative bench, and this one needed brand identity, a marketing website, a video content series, and mobile product design. Hiring full-time for each role was out of reach at that stage.
Approach
This is the work Goodman & Co. is built for. We curated senior specialists around the engagement: a brand designer to shape the identity, a web developer for the marketing site, a video lead to produce the Owner Stories series, and a mobile product designer to sharpen the app experience. Each came in fractional, matched to the job, and plugged into the product's weekly cadence so creative and product shipped together.
Results
The team delivered the brand identity, the marketing website, and the mobile product design, all landing alongside the product's three month build to beta. Video was the heaviest lift and the biggest payoff: the Owner Stories series was filmed with real Canadian business owners, produced end to end by the team, and launched as a content library woven through the product.
Impact
Huumans got a full creative team's output without a single full-time creative hire, and every specialist was senior enough to own their lane. It is the Goodman & Co. model in miniature: the right people, assembled around the work, for exactly as long as the work needs them.
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