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Numinus Wellness
Clearer care for a mental health network
Web, marketing, and funnel design for Numinus, a psychotherapy, counselling, and neurology provider serving patients across Canada and the US.
- Role
- Design direction
- Industry
- Healthcare, Mental health
- Disciplines
- Brand, Design, Marketing
Challenge
Numinus provides traditional and modern psychotherapy, counselling, and neurology services across Canada and the US. After a strong 2022 rebrand, its web and marketing surfaces had drifted from the new identity, and product communication leaned aspirational when patients needed clarity.
Approach
We redesigned the web and marketing components to bring them back in line with the brand, built strategic social media and online funnels, and crystallized how services are explained, so patients understand exactly what care they will get.
Results
A unified brand experience from first ad to booked appointment, with funnels designed to grow share in a fast growing mental health space.
Impact
Patients meet a brand that feels as considered as the care itself, and the marketing engine speaks one language across every channel.
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