Post Pals
An ocean adventure that arrives in the mail
Product and web design for Post Pals, a year-long ocean adventure for kids that pairs real shark science with postcards, quests, and an explorer app.
- Role
- Product & web design
- Industry
- EdTech, Kids & family
- Disciplines
- Product, Design
Challenge
Post Pals set out to give kids a screen-balanced adventure: real shark research from OCEARCH, delivered as physical postcards and paired with app quests that turn science into story. The product spans mail, app, and web, and every piece had to feel like one world while staying safe, ad free, and parent trusted.
Approach
We designed the product experience and the website as one journey: the explorer app where kids unlock quests, earn badges, and track real sharks, and a marketing site that helps parents understand the promise in seconds. Real science, real mail, a year of ocean adventure.
Results
Post Pals launched with its flagship OCEARCH Adventure Kit: postcards carrying real research data, an app that turns each delivery into a mission, and a site built to convert curious parents into subscribing families.
Impact
Kids get an adventure that starts at the mailbox, and every subscription helps fund real shark research and ocean conservation.
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