Ranavat
From $8M to $18M in Ayurvedic beauty
E-commerce strategy for Ranavat, a luxury Ayurvedic skin and haircare brand that had plateaued in the high seven figures and was ready for its next leap.
- Role
- E-commerce strategy & optimization
- Industry
- Beauty & personal care, D2C e-commerce
- Disciplines
- Marketing, Design
Challenge
Ranavat, a six year old Los Angeles skin and haircare brand built on Ayurvedic formulations, had grown direct-to-consumer sales into the high seven figures and then plateaued. The team needed senior e-commerce leadership to shape the growth plan, fill key role gaps, and take the business to its next stage.
Approach
We led an iterative website optimization redesign, completed in three months, alongside a wider digital experience strategy: custom landing pages, content marketing oversight, a rebuilt and expanded CRM automation program, and ongoing business strategy consultation. The engagement also helped Ranavat hire its first in-house e-commerce director, so the capability stayed with the brand after the work wrapped.
Results
Within a year, revenue grew 120%, taking the brand from roughly $8M to $18M. Conversion rates rose 150%, CRM-driven revenue attribution grew 200%, and media attribution performance improved 300%.
Impact
A brand that had stalled found its next gear: more than double the revenue, a conversion engine that keeps compounding, and an in-house e-commerce leader to carry it forward. Senior fractional expertise, brought in at the right moment, reset the growth curve.
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