Challenge
Catalist, founded by Vincent Arena, set out to help social-impact organizations collaborate more effectively — reducing inefficiencies and sharing resources, knowledge, and access to accelerate meaningful ventures. Despite a strong vision, the initial MVP struggled to deliver the experience the mission needed.
Approach
My role was to audit the existing platform, shape a clear product vision for the next phase, and guide the design of companion applications that would unlock deeper collaboration between organizations worldwide.
Results
Working closely with Vincent, we delivered a comprehensive product audit and strategic roadmap, redefined the platform vision beyond its MVP, introduced UX strategies to make collaboration more intuitive, and began developing companion apps.
Impact
Catalist now has a sharper product direction, a roadmap for innovation, and companion tools in development that position the platform as a leader in social-impact collaboration.
More work
Proof, by project.
United Nations ESCAP
Product strategy for UN innovation teams
A repeatable way to turn ideas into products, aligned to the UN's development goals.
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Bell Canada
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Awake Labs
Wearable tech for anxiety monitoring
Hospital-grade IP turned into a product people can wear.
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