Challenge
Riven started from a simple idea: mouths are better off without the harsh chemicals traditional brands rely on. The first probiotic mouthwash needed art direction, photography, and a web experience that could make a brand new category feel obvious and desirable.
Approach
Working directly with the product team, we coordinated art direction, photography, and web design as one effort: sharp, attractive packaging presented cleanly, clean ingredients front and centre, and a site that makes the science feel friendly.
Results
A cohesive launch presence across packaging, photography, and web, built to introduce a category people did not know they needed.
Impact
Riven entered a household category with a brand that looks nothing like the drugstore shelf, and the visual system carries the clean ingredient story everywhere it appears.
More work
Proof, by project.
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