Challenge
TeamSpark brings talent from all over the world into hybrid teams, with a vision borrowed from sports: shared goals, individual strengths, and collective wins. The brand needed to make that spirit visible, and make distributed people feel like one team.
Approach
We developed the strategy and identity together, building on athletic brand cues: bold marks, team colours, and a graphic language that reads like a club you join. Every visual decision carried the brand's story about teamwork.
Results
A complete identity system that brings members together across time zones, applied across the agency's digital touchpoints and team culture moments.
Impact
TeamSpark's brand now does what the company does: it recruits people into a squad and makes belonging visible.
More work
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