Thrive Guide
An AI-guided companion for autism parenting
Research and product strategy for Thrive Guide, a story-driven, AI-guided parenting platform for families raising children with autism.
- Role
- Product research & strategy
- Industry
- Health tech, AI, Family & parenting
- Disciplines
- Product
Challenge
Parents raising children with autism face an overwhelming landscape of advice, therapies, and daily decisions. Thrive Guide wanted to turn a proven therapeutic methodology into a digital companion that guides families day by day without adding to the overwhelm.
Approach
We designed and ran the research end to end: a structured plan, questionnaires, and consented interviews with parents and practitioners. The findings shaped a complete product concept: story-driven journeys in place of checklists, an empathetic AI companion, adaptive guidance tuned to a parent's energy, and shareable briefs for therapists and educators.
Results
An executive summary and product blueprint for Thrive Guide 2.0: a validated concept, a core feature set, and product principles grounded in what families actually asked for.
Impact
The team has a research-backed foundation for a product in a space where trust is everything, designed around families' real capacity on their hardest days.
More work
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