Challenge
TO Health was created as a public private cooperative to raise the profile of the Toronto region's health and life sciences cluster, with an ambition to rank among the top five health clusters in the world.
Approach
As long term design and innovation partner, we helped lead the brand, communications, and digital infrastructure, notably Cluster Connect, a platform mapping the region's health assets, and co-developed Health Innovation Week across industry, academia, and government.
Results
TO Health became a recognized convener: major events launched, international conference bids secured including MedTech 2020, and flagship tools built for investment and research collaboration.
Impact
Health Innovation Week was eventually absorbed and expanded by MaRS Discovery District, and the cluster's visibility keeps compounding.
More work
Proof, by project.
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