Challenge
UnWrapIt's founders wanted a new kind of gifting platform, one that swapped physical swag for digital, personalized experiences. It needed to be built from scratch with a design that could grow with it.
Approach
We led the product design process from the ground up: workshops with the founders, user journey mapping, core flows, and a design system that kept the platform modular and easy to extend.
Results
A platform that makes it simple to create personalized digital gifting campaigns for teams and events, novel on first use and intuitive from then on.
Impact
UnWrapIt became a go to solution in digital gifting, serving companies like BMO and Meridian, and continues to grow its client list while transforming corporate gifting.
More work
Proof, by project.
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