Challenge
Versapay, a Toronto fintech, needed a UX audit to strengthen the usability of its invoicing and accounts receivable platform, simplifying the workflows around invoicing, reconciliation, and collections.
Approach
We audited the platform end to end, mapping where users hit friction across invoicing, reconciliation, and collections, and delivered a detailed set of recommendations to streamline processes and make the product more intuitive.
Results
A clear, prioritized UX roadmap that reduced friction in the platform's most important workflows and improved user satisfaction.
Impact
The work contributed to a stronger product experience and overall value. In 2020, Versapay was acquired by Great Hill Partners for $126M, a reminder that user centered design compounds into enterprise value.
More work
Proof, by project.
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